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Non-Fat Advertising: How’s it going, Bob?
It happens every day. A colleague or acquaintance will say something like, “How’s it going, Bob?” as they pass by you. (Or whatever your name is) Here’s how they expect you to reply: Pretty good...
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You Need a Josh
There’s this goofy guy I know. His face is the first thing you’ll see when you walk into All Tune & Lube – an auto repair shop. Josh is one of a kind. He’s real. He’s himself. He’s someone who...
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Hot and Fresh!
Have you ever visited a business and their customer service made a POSITIVE impact on you? It’s totally refreshing! They’ll do something that causes me to smile, or say to myself, “THAT is why I keep...
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The Second Half
The second half of the year is right around the corner. If you’re doing what you love, keep doing it, and keep getting better at it. If you don’t, do something else. If you write ads…write better ones....
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Sorry, We’re OPEN For Business
It’s just a prediction… They WILL go out of business. Here’s a story about customer service. Or the massive lack of it… I went to pick up my pizza that I ordered by phone. My intentions are to bring...
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Furniture Salesperson of the Year
My wife and I recently visited a furniture store. Actually two of them. Usually not my favorite thing to do. The salesperson at the first store was great. Not sales-ey. Just helpful. She was laid back,...
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Shape Up or Ship Out
Big companies are finding themselves under a microscope these days. Stories of appalling customer service find their way across the world in minutes because of social media. What used to be a one-time...
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Marketing Junk
You have a lot of junk to sort through in regards to marketing. And I do mean junk. But you (the local business owner) don’t know the half of it. The big Fortune 500 companies have CMTO’s now. Chief...
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